Shopify allows for easy editing of meta titles and descriptions, but many merchants miss the opportunity to balance compelling copy with keyword optimisation. We craft meta tags that speak to both Google and your customers, driving click-throughs while maintaining relevance.

Shopify automatically generates JSON-LD structured data for products, helping Google display rich snippets like prices, reviews, and stock levels. We refine this further, ensuring your data is comprehensive and compliant with search engine guidelines for maximum visibility.

Shopify automatically applies canonical tags to prevent duplicate content—a common issue with product variations and collections. However, these tags often need customisation for stores with complex structures. We fine-tune canonicalisation to avoid diluting your SEO authority.

Shopify’s hosting infrastructure delivers solid performance, but speed depends on how your store is set up. We audit your site, optimising image sizes, liquid code, and app usage to keep loading times razor-sharp—a critical factor for rankings and user experience.

Shopify themes are responsive, but true mobile optimisation goes beyond layouts. We ensure your store passes Core Web Vitals, giving Google the confidence to rank your site higher on mobile search results.

Harnessing Shopify CollectionsShopify’s collections system is a powerful way to group products, but it can lead to thin or duplicate content if not handled properly. We create SEO-rich collection pages with unique copy and targeted keywords, ensuring they act as effective landing pages.

Shopify’s URL structure includes prefixes like /collections/ and /products/, which are non-negotiable. While this could be seen as limiting, we optimise the surrounding content and internal linking to mitigate any potential downsides.

The Shopify App Store offers an array of SEO tools, but not all are created equal. We recommend and configure apps that genuinely enhance your SEO, from managing redirects to advanced keyword tracking.